Grow your business to be the next big thing.

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Ampersand is a business acceleration programme, powered by US-based Creative Startups, that helps creative founders catalyse the growth of their company without compromising on their craft. The programme equips entrepreneurs with critical business skillsets and connects them to a supportive ecosystem. Ampersand consists of online tutorials, a week-long bootcamp, a supportive community of fellow business owners, and coaching by instructors & mentors in topics ranging from brand storytelling to contracts to pitching.

At the end of the programme, you will have sharpened your pitch for clients, investors or partners, fleshed out your three-year business plan, and be part of a community you can tap on for growth resources.


These three concerns often top the list of SMEs. If you're a founder in a creative industry, you've probably faced or are facing one of these issues. The Ampersand Accelerator, powered by Creative Startups, adopts an approach to innovation and growth that balances thinking big and being practical. This 4-week accelerator will help business owners deep-dive into their business model through hands-on training and workshops. We are supported by DesignSingapore, so participants pay only S$680 per person. Applications are open; just click on "Register" at the top.

24 - 28 June, 2019
03 - 21 June, 2019
Sign up now! Applications close on 12 May. If you have any questions or need help, please email us.
Register Now


Tay Kae Fong
Programme Lead, Ampersand

Ampersand is led by Tay Kae Fong. Having been a brand consultant for over a decade and most recently as Director of Strategy, he has extensive experience harnessing from the confluence of business strategy & design. Kae Fong recently founded strategy consulting firm, Binomial, and is a Gear Up black belt - a methodology that takes a Silicon Valley approach to innovation and growth hacking. He has worked on projects or taught in Singapore, Malaysia, Brunei,  Philippines, and Taiwan.

Consulting, Innovation, Branding
Dr Alice Loy
Co-founder and CEO, Creative Startups

Dr. Alice Loy is co-founder of Creative Startups and widely considered a leading authority on entrepreneurship in the creative economy. Dr. Loy created the Creative Startups Accelerator with a vision of catalyzing high growth company formation in the under-served creative economy. A sought-after speaker on topics ranging from developing creative economy ecosystems to investing in the creative economy, Alice frequently travels to Europe, Asia, and Latin America to work with entrepreneurs and economic development leaders. She has lived and worked in Mexico, Costa Rica, Spain, and China. She holds a PhD in Strategic Communication and Entrepreneurship and an MBA.

Creative Economy, Entrepreneurship
Dr. Lena Ramfelt
Lead faculty, Creative Startups

Dr. Lena Ramfelt is lead faculty of Creative Startups and will be the lead instructor for Ampersand. She is also one of the co-founders of Gear Up Ventures. Lena's passion is to develop Gear Up to a platform for entrepreneurial education that is plug-and-play, i.e. easy to implement, scalable, and adaptable to the needs of any educator around the world. Lena has over 10 years of experience teaching entrepreneurship, innovation, and marketing at Stanford University and Stockholm School of Economics. She holds a Phd from Stockholm University.

Education, Entrepreneurship, Innovation


A big thanks to our partners and sponsors for helping keep Ampersand and the creative ecosystem alive.

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Flex Desk Unlimited seats (for 6 months) for two winners
50% off Flexi-desks for all program participants
Register now to join the program and be part of the Ampersand startup community