Ampersand is a business acceleration programme, powered by US-based Creative Startups, that helps creative founders catalyse the growth of their company without compromising on their craft. The programme equips entrepreneurs with critical business skillsets and connects them to a supportive ecosystem. Ampersand consists of online tutorials, a week-long bootcamp, a supportive community of fellow business owners, and coaching by instructors & mentors in topics ranging from brand storytelling to contracts to pitching.
At the end of the programme, you will have sharpened your pitch for clients, investors or partners, fleshed out your three-year business plan, and be part of a community you can tap on for growth resources.
Ampersand is led by Tay Kae Fong. Having been a brand consultant for over a decade and most recently as Director of Strategy, he has extensive experience harnessing from the confluence of business strategy & design. Kae Fong recently founded strategy consulting firm, Binomial, and is a Gear Up black belt - a methodology that takes a Silicon Valley approach to innovation and growth hacking. He has worked on projects or taught in Singapore, Malaysia, Brunei, Philippines, and Taiwan.
Dr. Alice Loy is co-founder of Creative Startups and widely considered a leading authority on entrepreneurship in the creative economy. Dr. Loy created the Creative Startups Accelerator with a vision of catalyzing high growth company formation in the under-served creative economy. A sought-after speaker on topics ranging from developing creative economy ecosystems to investing in the creative economy, Alice frequently travels to Europe, Asia, and Latin America to work with entrepreneurs and economic development leaders. She has lived and worked in Mexico, Costa Rica, Spain, and China. She holds a PhD in Strategic Communication and Entrepreneurship and an MBA.
Dr. Lena Ramfelt is lead faculty of Creative Startups and will be the lead instructor for Ampersand. She is also one of the co-founders of Gear Up Ventures. Lena's passion is to develop Gear Up to a platform for entrepreneurial education that is plug-and-play, i.e. easy to implement, scalable, and adaptable to the needs of any educator around the world. Lena has over 10 years of experience teaching entrepreneurship, innovation, and marketing at Stanford University and Stockholm School of Economics. She holds a Phd from Stockholm University.